Tyler Naman Humanities and Social Science
Message in a Bottle: An Advertising Campaign's Appropriation of Inclusive Political Rhetoric, and What This Reveals about National and Global Identity
My research examines a current, multinational advertising campaign, analyzing in detail the campaigns appropriation of inclusive political rhetoric used by president Barack Obama, and what this reveals about American nationalism and global identity. Using multimodal discourse analysis and other more specific visual semiotic frameworks for decoding print and billboard advertisements, I will be analyzing advertisements marketed in the United States and Europe as part of this campaign. Since this advertising campaign relies heavily on the rhetoric of unity, and is multinational in its scope, what can this tell us about the debate over an emerging global nationalism, as opposed to an Americanization of culture across the world?